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Every one of our services has one job: help Texas trade contractors get more calls from the right customers and book more of them. Use one piece, or run all six as a single system managed by one team.
Quick answer
Most trade contractors need four things working together: a fast website that converts, a strong Google Business Profile and local SEO to show up in the Map Pack, visibility in AI answers, and a way to answer every call. Reviews tie them together, because they influence both rankings and whether a homeowner picks up the phone.
You rarely need all of it on day one. A plumber with hundreds of reviews and a slow website has a different problem than a new roofing company with a sharp site and no map presence. Your free Scorecard shows which gap is costing you the most jobs today, so you can start there and add the next piece once the first one pays for itself.
What we offer
Each of our contractor marketing services stands on its own. Each one also feeds the others, which is why contractors who run them together tend to see results build faster.
Fast, mobile-first websites with service pages, city pages, and a call button on every screen. Built on WordPress, typically launched in 6–10 weeks, and owned by your company.
Map Pack and organic rankings for “[service] near me” and city searches that bring in paying work. Service pages, citations, local links, and monthly ranking reports across your service area.
Complete, verified, active profiles that rank and turn views into calls. Categories, service areas, photos, posts, and review replies handled inside Google’s rules.
Get named when homeowners ask ChatGPT, Gemini, or Google AI who to call. Answer-first pages, consistent business details, and third-party mentions AI tools can rely on.
Answer every call 24/7, capture job details, and never lose an after-hours lead. Emergencies get flagged for your on-call tech based on rules you set.
A steady, policy-compliant review system that builds trust and rankings. Text review requests after each job, technician scripts, and a reply to every review.
How it fits together
Think of our services as one path a homeowner walks, from the first search to the review they leave after the job. A weak step anywhere on that path costs you work you already paid to attract.
01
Local SEO, your Google Business Profile, and AI search visibility put your company in front of homeowners at the moment they search for your trade in your city.
02
Your website and reviews do the selling. Homeowners compare ratings, look for license and insurance details, and scan for real job photos before they tap call.
03
A call that rings out is a job handed to a competitor. The AI Call Agent answers after hours and during rushes and sends your team the details.
04
A review request after every job adds fresh proof to your profile, which supports rankings and gives the next homeowner a reason to choose you.
Where to start
Most contractors feel the symptom before they know the cause. Here is how we usually connect the two when we review a Scorecard.
| What you notice | Likely cause | Where we usually start |
|---|---|---|
| Few calls, even in busy season | Not showing in the Map Pack or organic results for core services | Local SEO and Google Business Profile Management |
| People visit the site but don’t call | Slow mobile pages, buried phone number, or thin trust signals | Contractor Website Design |
| Competitors get picked over you on Maps | Fewer, older, or unanswered reviews | Reviews & Reputation |
| Voicemails pile up after hours | No one answering nights, weekends, or overflow | AI Call Agent |
| Homeowners mention finding a rival through ChatGPT | Missing or inconsistent business details across the web | AI Search Optimization |
| Leads cost more every month | Relying on rented leads instead of owned assets | A Scorecard review of all six services |
Compare
Where your budget for marketing services goes changes what you have left when you stop paying.
| Shared lead platforms | Trades Lead Engine | |
|---|---|---|
| Who gets the lead | Often sent to several contractors at once | Calls come straight to your company |
| What you keep | Nothing once you stop paying | Your website, profile, reviews, and rankings |
| Cost over time | Pay for every lead, every month | Compounding visibility from assets you own |
| Brand | The platform’s brand | Your company name in front of homeowners |
Why one team
When a different vendor runs each channel, nobody owns the full path from search to booked job. The web designer changes a page title that was ranking. The listing company edits your business name in a way Google doesn’t allow. The call service never sees which calls came from Maps. Each vendor reports a win while the phone stays quiet.
One team looking at the whole picture can fix the weakest link first. Google says local results are driven by relevance, distance, and prominence, and that reviews and links count toward prominence. See Google’s own explanation of how local ranking works. Your website, profile, and reviews all touch those factors, so they should be planned together.
What to expect
Good marketing services run on real information from your business. Here is what we ask for, and what you get back, so there are no surprises after kickoff.
| Service | What we need from you | What you get |
|---|---|---|
| Contractor Website Design | Your services, service area, license and insurance details, warranties, and real job photos | A mobile-first WordPress site in your name, with call and form tracking set up at launch |
| Local SEO | Your most profitable jobs and the cities you want more of | Service and city pages, consistent listings, and Map Pack tracking across your area |
| Google Business Profile Management | Manager access to your profile and photos from recent jobs | A complete profile, regular posts, review replies, and monthly performance numbers |
| AI Search Optimization | Accurate company details and the questions customers ask you most | Answer-first content, consistent listings, and monthly checks of AI assistant answers |
| AI Call Agent | Your hours, services, emergency rules, and who is on call | Calls answered in your company’s name, with a written summary of each one |
| Reviews & Reputation | A list of completed jobs and a technician willing to ask | Review requests after every job and a professional reply to every review |
Getting started
The Scorecard is free, with no obligation. You get a clear picture of where you stand, then decide which services, if any, make sense.
01
A strategist looks at your website, Business Profile, reviews, and rankings for your core services in the cities you serve.
02
We check the companies that show up above you in the Map Pack and AI answers, and note what they have that you don’t.
03
You get a plain-English report and a call to go over the biggest gaps and the order we would fix them in.
04
Start with one service or several. The plan is scoped to your trade, market, and budget, and the assets stay in your name.
Results
Results our team has produced for clients, shared with permission.
228%
Increase in organic visibility.
240+
Leads in 10 months.
312%
Increase in Google Business Profile interactions.
Results vary by market, competition, and starting point. Read more on our Results page.
How to choose
Contractors ask us these questions all the time. The answers apply whether you hire us or someone else.
Fix whichever one is losing more jobs. If you rank well but visitors leave without calling, the website comes first. If nobody finds you, a better site won’t help until your Business Profile and local SEO improve. Your Scorecard measures both so you aren’t guessing. For many service-area contractors, the profile is the faster fix because it feeds the Map Pack directly.
Cost depends on how many services and cities you want to target, how competitive your trade is in your metro, how much content needs to be written, and the condition of what you already have. A roofer targeting all of Dallas–Fort Worth faces a different workload than an electrician focused on one East Texas town. We scope work after the Scorecard so the plan fits your goals and budget, rather than selling a fixed bundle.
Track calls, form leads, and booked jobs, not just traffic. Rankings and profile views are useful early signals, but the question that matters is whether more of the right customers are calling. Ask any agency to show you call counts by source, Map Pack positions across your service area, and which pages produce leads. If a report is all impressions and no calls, keep asking.
Be careful with anyone who promises a guaranteed top ranking, registers your domain or profile in their own name, or sells leads they also send to your competitors. Avoid review schemes that pay for reviews or only ask happy customers. The FTC’s rule on consumer reviews and testimonials bans fake reviews and incentives that require positive sentiment, and Google’s policies go further by prohibiting incentives for reviews at all.
Less than you might think. Google says there are no special requirements to appear in its AI features beyond being indexed and following normal search best practices; read its guidance on AI features and your website. The same foundations still apply: strong pages, a complete profile, consistent listings, and reviews. AI search optimization adds tracking and answer-first content on top of that base.
It depends on the service. An AI Call Agent can capture missed calls as soon as it goes live. Business Profile fixes often show movement within the first few months. A new website typically launches in 6–10 weeks, and competitive local SEO in large metros usually takes six to twelve months of steady work. We give you a realistic timeline for your market up front.
How we work
Our team has worked with Texas businesses since 2009, and more than 950 of them have trusted us with their marketing. We hold a 4.9 rating on Google from more than 115 reviews. Trades Lead Engine applies that experience to contractors only.
Every engagement starts with the same promise: your domain, website, and Google Business Profile stay in your company’s name. We don’t share or resell leads. When a homeowner calls from your marketing, that call belongs to you.
Built for the trades
Busy seasons, emergency calls, and buying cycles differ by trade, so the same services get set up differently for each one.
HVAC: pages and profiles ready for the summer AC rush and first-freeze heating calls.
Plumbing: emergency searches, water heater jobs, and after-hours call capture.
Electrical: panel upgrades, EV chargers, and license details homeowners look for.
By trade
Each trade page explains the searches, seasons, and proof points that matter most in that line of work.
Landscape design, lawn care, and outdoor project searches.
Interior and exterior painting estimates and repaints.
Additions, custom builds, and larger renovation projects.
Where we work
We provide these services to trade contractors all over Texas, from the largest metros to cities like El Paso, Lubbock, Waco, and Tyler. Each metro has its own competition and search patterns, so we plan service areas and city pages around the markets you actually serve.
See how we approach Houston, Dallas–Fort Worth, Austin, and San Antonio, or start with our overview of contractor marketing in Texas.
FAQ
Yes. Many contractors start with the service that fixes their biggest leak, such as a Google Business Profile or an AI Call Agent, and add others once the first one is producing calls.
Yes. We work with trade contractors across Texas, including Houston, Dallas–Fort Worth, Austin, El Paso, the Rio Grande Valley, and smaller markets.
We work with HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, and painting contractors, plus general contractors. Each service is set up around the searches and seasons of your trade.
Yes. Your domain, website, and Google Business Profile stay in your company’s name, so you keep them.
Request a free Lead Engine Scorecard or call us. A strategist reviews your website, profile, rankings, and AI visibility and walks you through what to fix first.
Free Lead Engine Scorecard
Your free Scorecard grades your website, Google Business Profile, Map Pack rankings, reviews, and AI visibility against the top competitors in your area, then shows you where to start.
