Free Lead Engine Scorecard
Get a plain-English report on how your contracting business shows up online compared with the top three competitors in your area. It’s free, and there’s no obligation.
Prefer to talk? Call (726) 224-4920.
Quick answer
The Lead Engine Scorecard is a free contractor marketing audit that shows how your business compares with the top three competitors in your area. It covers the places homeowners find and choose a contractor: the Map Pack, your website, your Google Business Profile, your reviews, and AI assistants. Then it names the fixes most likely to bring in more jobs.
It isn’t a long printout of automated warnings. A strategist reviews the findings and walks you through them in plain English, so you know what matters, what can wait, and what you can fix yourself.
How it works
01
Your trade, service area, website, and the services you want more of. The form above takes a couple of minutes, and a website isn’t required.
02
We check your rankings, website, Business Profile, reviews, and AI visibility against your top local competitors, using the searches your customers actually make.
03
A strategist reviews the findings with you and explains what to fix first, with no pressure to sign up. You can ask questions about anything in the report.
What we check
Where you appear in the Map Pack for your key services across your service area. Rankings can look great from your shop and disappear across town, so we check more than one location.
Speed, mobile usability, calls to action, trust signals, and page structure. We look at your site the way a homeowner does: on a phone, in a hurry, looking for a reason to call.
Categories, services, photos, posts, and review count and rating compared with competitors. Small gaps here, like a missing service or wrong category, can keep you out of searches you should win.
Whether major AI assistants name your business for “best [trade] in [city]” questions, and which competitors they name instead.
How easy it is to reach you and where after-hours calls may be slipping away. A top ranking doesn’t help if the call goes to voicemail.
The short list of changes most likely to bring in more jobs, in order. Most contractors don’t need everything fixed at once. They need the right three things fixed first.
Common gaps
These are the issues we look for first, because each one quietly costs contractors calls.
The number sits in the footer or behind a menu on mobile. A homeowner standing in a flooded laundry room won’t hunt for it.
A Business Profile listed under a broad category can miss the specific searches that bring in your best-paying jobs.
A single “areas we serve” list usually isn’t enough to show up across a whole metro. Service-area pages with real local detail give search engines more to work with.
A strong rating with no new reviews in months looks less active than a competitor collecting reviews every week.
An old address, a former phone number, or a different business name on directories makes it harder for search engines and AI assistants to trust your details.
Great rankings that send evening and weekend callers to a recording turn paid-for visibility into a competitor’s job.
The report
Your Scorecard gives you a clear read on each area, the evidence behind it, and a short action list. Every finding is written so an owner can read it between jobs, without a marketing dictionary.
Where it helps, we show your numbers next to the competitors who win the calls you want: their review counts, their Map Pack positions, and whether AI assistants mention them. Seeing the gap in black and white is usually more useful than any general advice.
We also tell you what’s working. If your website converts well or your reviews are strong, you should know that before anyone asks you to change it.
By trade
The six areas stay the same, but what matters most changes with the work you do. An emergency plumber and a remodeler win customers in different ways, so we weigh the findings accordingly.
Emergency-driven trades live and die by the Map Pack and the phone. Project-driven trades need a website and reviews that hold up to weeks of research. Your Scorecard reflects which kind of business you run, and usually a mix of both.
If you work in more than one trade, tell us which side of the business you want to grow. We’ll build the comparison around those searches.
Map Pack visibility for repair searches, after-hours call capture, and replacement pages.
Emergency search rankings, click-to-call on mobile, and fast answers after hours.
Storm-season visibility, project photos, and reviews that mention clear communication.
Portfolio pages, detailed reviews, and content that answers planning questions.
Trust signals such as licensing, clear service pages, and urgent-call handling.
Education pages, reviews about the full process, and visibility in AI answers.
Project photos, seasonal service pages, and profile activity in peak months.
Before-and-after galleries and reviews that mention prep and cleanup.
Portfolio and process pages, references, and detailed reviews.
Why each check matters
Every check in the Scorecard traces back to one question: is this costing you jobs?
| Area | What we look at | How it affects calls |
|---|---|---|
| Map Pack rankings | Positions for your main services across your service area | Homeowners with urgent problems often call straight from the map results |
| Website | Load speed, mobile layout, click-to-call, forms, service pages | A slow or confusing site sends ready-to-call homeowners back to search |
| Business Profile | Categories, services, hours, photos, and details | Missing or wrong details can keep you out of relevant searches |
| Reviews | Count, rating, recency, and replies versus competitors | Homeowners compare reviews before choosing who to call |
| AI visibility | Whether assistants name your company for your trade and city | Some homeowners ask an assistant to narrow the list before they search |
| Call capture | After-hours answering, voicemail, and call tracking setup | Calls that aren’t answered usually go to the next company |
Our standards
We score against Google’s published guidance, not against opinions or a vendor’s proprietary grade. When a Scorecard flags a problem, we can point to where the standard comes from.
Website speed and experience. Google’s documentation on Core Web Vitals recommends a Largest Contentful Paint within 2.5 seconds, an Interaction to Next Paint under 200 milliseconds, and a Cumulative Layout Shift under 0.1. We check your pages against those targets on mobile, where many homeowners find you.
Local rankings. Google explains that local results are based mainly on relevance, distance, and prominence, and that more reviews and positive ratings can help your local ranking. Our Map Pack and review checks follow that framework.
Business Profile details. We compare your listing with Google’s Business Profile guidelines, including your business name, categories, hours, and whether a service-area business should hide its address.
AI visibility. Google says pages must be indexed and eligible to show with a snippet to appear in its AI features. We check that foundation before looking at which assistants name you.
The comparison
Homeowners don’t choose between you and a perfect business. They choose between you and the two or three other companies on their screen. That’s why every Scorecard is built around your real competitors.
A plumber in Lubbock and a plumber in Katy face different competition, different search results, and different review counts. A generic free marketing audit can’t account for that, so it tends to flag the same long list of issues for everyone.
Comparing against the companies that win the calls you want tells you how much work is needed and where to start. Sometimes the answer is a few profile fixes. Sometimes it’s a new website. Either way, you’ll know why.
Get more from it
The best walkthroughs start with a clear goal: which jobs do you want more of, and where? A Scorecard for “more water heater installs in the northern suburbs” is more useful than one for “more business.”
You don’t need to gather reports or passwords. But a few minutes of thought before the call helps our strategist focus on what matters to your company. Bring the questions you’ve always wanted a straight answer to, like why a competitor with fewer years in business shows up above you.
Know what you’re getting
Automated tools are useful for spotting technical errors, but they can’t tell which issues matter for a roofing company in Round Rock. They also don’t look at your Map Pack competitors, your reviews, or AI answers. The Scorecard uses tools where they help, and a strategist interprets the results for your trade and market.
No. The Scorecard is useful on its own, and many of the fixes can be handled by you or your current web person. If we think you need help we provide, we’ll say so and explain why. If you don’t, we’ll tell you that too.
Yes, if you want an outside view. A second opinion can confirm your current company is on track or show gaps worth asking about. You don’t need to tell anyone you requested one, and there’s no obligation to switch.
You can still request a Scorecard. We’ll focus on your Google Business Profile, reviews, Map Pack visibility, and competitors, and explain what a new website would need to do to compete in your market.
Many automated audits skip the parts that decide who gets the call. They grade website code but ignore your Map Pack position, your review gap, and what happens when someone calls after 6 p.m. A good contractor marketing audit follows the homeowner from search to phone call and checks every step along the way.
A fresh look once a year is a good habit. It also makes sense after a big change: a new website, a move to a new shop, a new service line, or a competitor that suddenly shows up above you in the Map Pack.
You decide. Some owners take the priority list and handle it with their own team. Others ask us for a proposal on specific fixes. Either way, the findings are yours to keep, and a strategist is available if questions come up while you work through them.
Yes. Every priority fix includes the reason behind it, so you or your team can act on it. Owners with time and a little know-how often handle profile updates and review requests on their own.
What we review
The Scorecard follows the path a homeowner takes from search to phone call.
Your website on desktop and mobile, including speed and the path to the call button.
Your Google Business Profile, from categories and photos to reviews and replies.
AI assistants, and whether they name your company when homeowners ask for help.
FAQ
Yes. There’s no cost and no obligation to work with us. We offer it because it’s the clearest way to show contractors where their marketing stands.
Texas trade contractors, including HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, and painting companies and general contractors, whether you have an established website or are just getting started.
Your business name, trade, the city or area you serve, and your website if you have one. That’s enough for us to start.
We use the information you provide to prepare your Scorecard and to follow up with you about it.
No. Your business name, trade, service area, and website are enough to prepare it, because the Scorecard looks at what homeowners and search engines can see.
We work with contractors all over Texas, including Houston, Dallas–Fort Worth, Austin, San Antonio, El Paso, and smaller cities like Waco, Tyler, and Lubbock.
After your Scorecard
Your priority fixes will point to one or more of these areas. Learn how each one works before your walkthrough.
