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About us
Trades Lead Engine is the contractor marketing division of FOG Digital Marketing. We took what we’ve learned since 2009 working with Texas businesses and built a system just for the trades.
Who we are
FOG Digital Marketing is a Texas digital marketing agency that has worked with more than 950 Texas businesses since 2009, offering web design, SEO, local SEO, Google Business Profile optimization, AI search optimization, and AI call agent solutions.
Trades Lead Engine brings those services together for one audience: HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, painting, and general contractors. Contractors get a team that understands emergency calls, storm seasons, licensing, and what it takes to turn a search into a booked job.
The short version: we build the website, help you rank in Google’s Map Pack, work to get your company named in AI answers, and make sure the calls that follow get answered. Everything we build stays in your name.
Track record
These numbers belong to FOG Digital Marketing, the agency behind the contractor division.
2009
FOG has worked with Texas businesses for more than fifteen years.
950+
Businesses across Texas that FOG Digital Marketing has worked with since 2009.
4.9
From more than 115 Google reviews of FOG Digital Marketing.
Client results vary by market, competition, starting point, and services purchased.
Our story
General marketing advice rarely fits a trade business. A plumber’s best lead might call at 11 p.m. with water on the floor. A roofer’s year can change after one spring storm. An HVAC company in July needs its phone answered more than it needs another blog post. Those realities shape how contractors should be marketed, and they are why FOG Digital Marketing created Trades Lead Engine.
In FOG’s work with Texas service businesses, the companies that grow steadily tend to share the same basics: a fast website that explains the work clearly, a complete Google Business Profile, a steady flow of honest reviews, and someone answering the phone. The ones that struggle usually have a gap in at least one of those areas.
Trades Lead Engine packages that pattern into one system for HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, painting, and general contracting companies. The same agency experience sits behind it. The difference is focus: trade-specific pages, seasonal planning, and reporting that tracks calls and booked jobs rather than vanity numbers.
How we work
Every engagement follows the same basic path, so you always know what is happening and why.
01
We review your website, Google Business Profile, Map Pack rankings, reviews, and AI visibility against the top competitors in your area, then walk you through what we found.
02
We pick the services and service areas that matter most to your business and set clear priorities. You will know what we are fixing first and what can wait.
03
We fix or build the website, clean up the Google Business Profile, and set up call tracking. New websites typically launch in 6–10 weeks.
04
We build service and city pages, improve local rankings, strengthen reviews, and make your business details consistent so AI assistants have accurate facts to repeat.
05
Where it makes sense, the AI Call Agent answers after-hours and overflow calls in your company’s name, and every lead is tracked to its source.
06
A one-page monthly report covers rankings, Google Business Profile activity, calls, leads, and reviews, including what is not working yet.
Our standards
Your domain, website, and Google Business Profile stay in your company’s name. If you ever move on, your website and profile stay with you.
No one controls Google’s rankings or AI answers. We promise the work, the transparency, and the reporting.
We follow Google’s Business Profile guidelines and review policies, so your listing is not put at risk by shortcuts.
One-page monthly reports on rankings, calls, leads, and reviews, with no jargon and no padding.
Content and campaigns built around your trade’s seasons, searches, and credentials, not recycled from another industry.
Working with trade contractors all over Texas, from Houston and Dallas–Fort Worth to El Paso, Lubbock, and the Rio Grande Valley.
Ownership promise
Some marketing arrangements leave contractors renting their own online presence. The agency registers the domain, owns the website, or controls the Google Business Profile, and a contractor who wants to leave finds out they have to start over. We do not work that way.
Your domain, website, and Google Business Profile stay in your company’s name. We work inside accounts you own, with access you can review. Google’s own help center explains how a profile owner can add or remove owners and managers, so you can see exactly who has access at any time.
Leads work the same way. The calls and form submissions your marketing produces belong to your business. We do not share them with competitors or resell them to other contractors.
How we write
Contractor websites make claims that homeowners rely on, so we treat accuracy as part of the job. Google’s guidance on creating helpful, reliable, people-first content asks whether content has clear sourcing, shows the expertise behind it, and avoids easily verified factual errors. We write to that standard for our own site and for our clients.
In practice, that means a few firm habits. Statistics come from primary or authoritative sources, such as the U.S. Census Bureau, the National Weather Service, state licensing boards, utilities, and Google’s official documentation, and we link to the source on the page. If we cannot verify a number, we leave it out. Client results appear only with permission and exactly as confirmed.
We revisit pages when rules, programs, or data change. We also avoid tactics that break platform rules or the law. Google’s policies prohibit offering incentives for reviews or selectively asking only happy customers, and the Federal Trade Commission’s final rule bans fake reviews and undisclosed insider reviews. We build review programs that ask every customer, the same way, every time.
Working with us
Plain answers to what contractors usually want to know before a first call.
Trades Lead Engine is the contractor marketing division of FOG Digital Marketing. It has the same agency experience behind it, focused only on trade contractors.
Requests go to a strategist, who learns about your trade, service area, and goals before recommending anything. If a Scorecard makes sense, the strategist walks you through the findings and explains what to fix first.
HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, painting, and general contracting companies that want more calls from the areas they actually serve. We work with established companies and newer ones that are building their first real online presence.
We work with trade contractors all over Texas, including Houston, Dallas–Fort Worth, Austin, El Paso, Corpus Christi, Lubbock, Waco, Tyler, and the Rio Grande Valley. We work remotely and on site when needed, with local knowledge of the weather, growth, and competition in each market.
No. Google and AI assistants decide their own results, and anyone who guarantees a top spot is promising something they do not control. We commit to doing the work well, following the rules, and reporting clearly on progress.
Your business name, trade, the city or area you serve, and your website if you have one. That is enough for a strategist to prepare a Scorecard. If we work together later, we will ask for access to accounts you already own, such as your Google Business Profile, rather than creating new ones in our name.
We follow official documentation from Google and other platforms, watch how rankings and AI answers change for the contractors we work with, and update pages and profiles when rules or features change. When something is uncertain, we say so instead of guessing.
They are short and focused on business outcomes. You will see calls, leads, rankings by area, Google Business Profile activity, and reviews, along with a plain explanation of what changed, what we are doing next, and anything that is not working yet.
What we do
Each service works on its own, but they work best together. A strong website helps your Google Business Profile rank, reviews help both, and a fast answer turns the resulting calls into jobs.
Fast, mobile-first websites with a page for each core service and the areas you serve.
Map Pack and organic rankings for the searches that bring in real jobs, tracked area by area.
Categories, services, photos, posts, and review responses kept accurate and active.
Clear, consistent information that helps AI assistants recognize and recommend your company.
After-hours and overflow calls answered in your company’s name, with a summary sent to your team.
A steady, policy-compliant process for earning and responding to reviews.
Trades we serve
Each trade has its own emergencies, seasons, and proof that homeowners look for before they call.
Heat-season call capture and replacement pages for AC and heating companies.
Project galleries and detailed scopes for kitchen, bath, and whole-home work.
Panel upgrades, EV chargers, and backup power for electrical contractors.
Project galleries and service-area pages for landscape design, installation, and maintenance companies.
Before-and-after proof and clear process pages for interior and exterior painters.
Portfolios, defined scopes, and credentials for additions, renovations, and custom projects.
What we won’t do
Plenty of tactics can produce a quick bump and then cost a contractor far more. We turn them down, even when a client asks, because the risk lands on your business, not ours.
The slower path is the one that lasts. A profile that follows the rules, reviews from real customers, and pages that describe real work keep producing calls long after a shortcut would have been caught.
Where we serve
Every city, suburb, and small town searches a little differently, so we plan local marketing one market at a time.
We work with trade contractors in every major Texas metro and many smaller markets.
From the Gulf Coast to North Texas and West Texas, each market gets its own plan.
Monthly reporting keeps the focus on calls, leads, and booked jobs.
Service areas
Weather, growth, and competition look different in every metro. Our city pages explain what that means for contractors in each one. We also work with contractors in El Paso, the Rio Grande Valley, Corpus Christi, Lubbock, Midland–Odessa, Waco, Tyler, Amarillo, and towns across the state.
A growing South Texas metro with long cooling seasons, spring hail, and occasional hard freezes.
Work with us
Trades Lead Engine is the contractor marketing division of FOG Digital Marketing. We work with contractors remotely and come on site when a project needs it. Call (726) 224-4920 to talk with a strategist about your trade and service area.
Prefer to start online? Send a message through our contact page or request a free Scorecard, and a strategist will follow up.
FOG Digital Marketing, serving Texas businesses since 2009.
HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, painting, and general contractors across Texas.
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