Built. Ranked. Booked.
Trades Lead Engine builds your website, gets you into Google’s Map Pack and AI answers, and makes sure every call gets answered. It all stays in your company’s name, and the leads go only to you.
Build
Contractor websites
Fast, mobile-first sites built around the call button.
Rank
Map Pack + AI answers
Local SEO, Google Business Profile, and AI search visibility.
Capture
AI Call Agent
Every call answered, day or night, with job details captured.
What we do
Trades Lead Engine is a contractor marketing company built for the Texas trades. We help Texas HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, and painting companies, plus general contractors, get found on Google, get recommended by AI assistants, and turn more calls into booked jobs.
We don’t sell shared leads. We build the things that keep bringing in work: your website, your Google Business Profile, your reviews, and your rankings.
That focus on the trades shapes every decision we make. A roofer after a hail storm, a plumber on a freeze night, and an electrician quoting a panel upgrade need different pages, different calls to action, and different proof on display. We plan the work around the jobs you want more of, the cities you want to work in, and the hours your phones actually ring.
How homeowners choose
Most homeowners follow the same path: they search, compare a few companies, check reviews, and call the one that looks trustworthy and easy to reach. Good contractor marketing has to hold up at every step, not just one of them.
The search usually starts on a phone with a phrase like “AC repair near me” or “roof leak repair Houston.” Google shows a map of nearby businesses, regular results, and sometimes an AI-written summary. Google says local results are based mainly on relevance, distance, and how well known a business is, that more reviews and positive ratings can help a business’s local ranking, and that there is no way to pay for a better local ranking.
Next, the homeowner taps a profile or a website. They look for photos of real work, recent reviews, a license number where the trade requires one, and a clear way to call. If that call rolls to voicemail, the next company on the list is one tap away.
Trades we serve
Every trade has its own busy season, emergency calls, and competitors. Your contractor marketing should reflect that, from the words on your service pages to the photos on your profile.
Win the summer AC rush and the first-freeze heating calls with pages and profiles built for urgent searches, plus maintenance-plan content for the slower months.
Show up for “plumber near me,” water heater, and slab leak searches, with 24/7 call capture for the emergencies that don’t wait for business hours.
Be the roofer homeowners find after hail and storms, with proof that builds trust fast when neighbors are comparing several crews at once.
Attract kitchen, bath, and whole-home projects with portfolios that sell the work and pages that answer questions before the first consultation.
Rank for panel upgrades, EV chargers, and emergency electrical service in your area, with license details where homeowners look for them.
Reach homeowners researching solar and batteries, and earn trust with clear, honest answers long before the first call.
Show up for landscape design, lawn care, and irrigation searches, with project photos that sell outdoor work before the first estimate.
Win interior and exterior painting jobs with before-and-after photos, simple estimate forms, and reviews that mention careful, clean crews.
Attract additions, custom builds, and larger renovations with project portfolios, process pages, and proof that you manage the whole job.
The Lead Engine
Each service works on its own. Together, they give Texas contractors one system that turns searches into calls and calls into jobs on the calendar.
Mobile-first contractor websites with service and city pages and click-to-call on every screen.
Map Pack and organic rankings for the services and cities that bring in the best jobs.
Answer-ready pages and trusted mentions so AI assistants recommend your company.
Calls answered 24/7, job details captured, and every lead tracked to its source.
What to measure
Clicks and impressions are easy to report. Booked jobs pay the bills. Here is what we track for each part of the Lead Engine, and why each number matters.
| Part of the engine | What we track | Why it matters |
|---|---|---|
| Website | Calls and quote requests by page, mobile speed, and which service pages bring in work | Shows which pages earn their keep and which need to be rewritten |
| Local SEO | Map Pack and organic positions for your core services in each target city | Rankings for high-value jobs matter more than rankings for phrases nobody calls about |
| Google Business Profile | Calls, direction requests, and website clicks that come from your profile | Your profile is often the first thing a homeowner sees |
| Reviews | New reviews each month, average rating, and how fast you reply | Steady, recent reviews build trust and support local rankings |
| AI search | Whether AI assistants name or cite your company for a fixed set of prompts | Shows whether your business is part of the answer, not just the results page |
| Calls | Answered and missed calls, after-hours volume, and calls that became booked jobs | A call nobody answers is a lead you paid for and lost |
Results
Results our team has produced for Texas business clients, shared with permission.
Results vary by market, competition, and starting point. See the full case studies on our Results page.
AI search
More homeowners now ask AI assistants who to call. Those assistants build their answers from search rankings, Google Business Profiles, reviews, and what other websites say about a company. If your business is missing from those sources, it’s missing from the answer.
There’s no secret code for this. Google’s guidance says there are no special files, markup, or extra requirements to appear in AI Overviews; a page has to be indexed and eligible to show in Google Search with a snippet. So our contractor marketing treats AI visibility as local SEO done thoroughly: clear service pages, consistent listings, and real reviews that give an assistant something specific to say about you.
Draws mostly on pages that already rank well in Google, plus Business Profile data.
Relies heavily on Bing’s index and third-party mentions of your business.
Cites several sources per answer and favors specific, current pages.
Use search indexes and consistent business information.
Capture
The fastest way to get more jobs from the contractor marketing you already pay for is to answer more of the calls it creates. Rankings and reviews make the phone ring. What happens in the next few seconds decides who gets the work.
Texas contractors miss calls for ordinary reasons. Techs are on a roof or under a house, the office closes at five, and a storm or a cold snap floods the line all at once. Our AI Call Agent answers when your team can’t, collects the caller’s details and the job, flags urgent calls, and sends your team a summary so you can call back first.
It doesn’t replace your office staff. Most contractors use it for after-hours, weekend, and overflow calls, so no lead goes to voicemail.
In the field
Trades Lead Engine markets companies whose crews spend the day on rooftops, in attics, and at panel boxes. The pages we write and the photos we use reflect that work.
HVAC: condenser checks and summer repair calls, when a fast answer often decides who gets the job.
Plumbing: leaks, fittings, and water heater calls that can’t wait until Monday morning.
Electrical: panel inspections and upgrades, where a visible license number helps build trust.
Choosing a partner
Whether you hire us or someone else, these are the questions we would ask before signing anything.
Walk away if they do. Google’s own guidance on hiring an SEO says no one can guarantee a #1 ranking on Google. A good partner tells you what they will do, how they will measure it, and what a realistic timeline looks like in your market and your trade.
You should. When a provider keeps your site or profile in its own account, leaving gets expensive and slow. At Trades Lead Engine, your domain, website, and Google Business Profile stay in your company’s name, so you keep them even if you stop working with us.
Ask directly. Shared lead platforms often send the same homeowner request to several companies, so you end up racing competitors to the phone. We don’t sell shared or resold leads. The calls your marketing brings in go only to you.
Look for a steady system that asks every customer after the job is done. Google’s rules prohibit offering incentives for reviews or asking only happy customers, and the FTC’s final rule bans buying or selling fake reviews. Shortcuts can cost you the profile you worked years to build.
Rankings alone don’t tell the story. Ask to see calls, form leads, Google Business Profile activity, reviews, and whether AI assistants mention your business. Our clients get a one-page monthly report that covers each of those in plain English.
A partner should know that an HVAC company’s busiest weeks look nothing like a remodeler’s, and that Texas demand moves with heat waves, freezes, and hail. Ask how they would plan for your slow season, not just your busy one.
How it works
Contractor marketing works best with a clear starting point, a build plan in the right order, and honest reporting.
01
We grade your website, Google Business Profile, rankings, and AI visibility against the top competitors in your service area, then walk you through what is costing you calls today.
02
Website, profile, reviews, and AI-ready content, prioritized by what will bring in jobs fastest. Quick fixes come first; bigger projects like a new website typically launch in 6–10 weeks.
03
Calls, booked jobs, rankings, and AI citations, explained in plain English, with the next priorities spelled out so you always know what we are working on.
Our standards
Everything we build for you stays yours. Your domain, website, and Google Business Profile are set up in your company’s name. If you ever stop working with us, the site, the profile, and the reviews you have earned stay with your business.
That promise shapes how we work. We don’t sell the leads your marketing produces to anyone else, and we don’t trap your website in a system only we can edit. We would rather earn the relationship every month.
We also follow the rules that protect your profile. That means one Business Profile per real location, no keyword-stuffed business names, and review requests that go to every customer, not just the happy ones. Tactics that break Google’s guidelines can work for a while, then cost you everything at once. For trades businesses that depend on the phone ringing, that risk isn’t worth taking.
Service areas
We know how demand moves in Texas: summer AC rushes, freeze-week plumbing calls, and hail season for roofers. Each metro gives Texas contractors different competitors and different search habits.
FAQ
Still have a question? Call (726) 224-4920.
Trades Lead Engine builds websites, local SEO, Google Business Profile management, AI search visibility, and AI call answering for Texas trade contractors, including HVAC, plumbing, roofing, remodeling, electrical, solar, landscaping, and painting companies, plus general contractors. Our team has worked with Texas businesses since 2009.
Shared lead platforms often send the same homeowner request to several contractors, and the leads stop when you stop paying. Trades Lead Engine builds assets in your name, including your website, Google Business Profile, reviews, and rankings, so the calls they bring in go only to you.
AI assistants build answers from search rankings, Business Profiles, reviews, and what other sites say about a company. We strengthen each one with answer-first service pages, consistent listings on Google, Bing, and Apple, steady review growth, and mentions on trusted directories, then track where you are named each month.
Google Business Profile and website fixes often show movement within the first few months. Competitive metros like Houston and Dallas–Fort Worth, or brand-new websites, usually take six to twelve months to reach the top of the Map Pack. Your Scorecard includes a realistic timeline for your market.
Yes. Your domain, website, and Google Business Profile stay in your company’s name, so you keep them even if you stop working with us.
We work with contractors all over Texas, including Houston, Dallas–Fort Worth, Austin, El Paso, Corpus Christi, the Rio Grande Valley, and smaller markets like Lubbock, Waco, and Tyler.
Free Lead Engine Scorecard
Get a plain-English report on your website, Google Business Profile, Map Pack rankings, and AI visibility compared with the top competitors in your area. Free, and no obligation.
