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Results
We report the numbers that matter to contractors: visibility, calls, leads, and booked work. Here are results from Texas clients our team has worked with, shared with permission.
Client results
Three of our clients gave us permission to share these numbers.
228%
Increase in organic visibility.
240+
Leads in 10 months.
312%
Increase in Google Business Profile interactions.
Results vary by market, competition, starting point, and services purchased. Past results don’t guarantee future results.
Quick answer
Expect measurable progress on a timeline that depends on where you start. New websites typically launch in 6–10 weeks. Local SEO, Google Business Profile, and review work then build over months, and the pace depends on your competition, your service area, your reviews, and the services you invest in.
Progress also tends to arrive in a certain order. Visibility usually moves first, as pages get indexed and your Business Profile gets stronger. Engagement follows, with more calls, website clicks, and direction requests from your profile. Leads and booked jobs come last, because they depend on everything before them, plus how quickly your team answers and follows up.
How we measure
Rankings are only useful if they lead to work. Every month, we report on the path from search to booked job:
We use platform data wherever we can so you can check it yourself. Google’s Business Profile performance report shows calls, website clicks, direction requests, and the searches people used to find you. The Search Console Performance report shows clicks, impressions, click-through rate, and average position for your website in Google Search.
We’d rather show you honest numbers, including what isn’t working yet, than a report full of vanity metrics.
Reading the numbers
Not every number in a marketing report deserves the same attention. This is how we weigh the common ones.
| Metric | Why it matters | What to watch out for |
|---|---|---|
| Tracked calls and forms | The closest marketing signal to real revenue | Duplicate calls, spam, and existing customers counted as new leads |
| Booked jobs by source | Shows which channels actually produce work | Requires your team to log the source consistently |
| Business Profile calls and clicks | Direct actions from people who found you on Google | Google notes the data can include activity from Google Ads |
| Map Pack positions | Shows local visibility for services that matter | Rankings shift by searcher location, so one check from the office isn’t enough |
| Search impressions | Shows growing visibility before clicks catch up | Impressions for searches you don’t serve add nothing |
| Website traffic | Useful context for other numbers | Traffic from outside your service area inflates totals without adding jobs |
| Reviews and rating | Affects whether people choose you once they find you | Review volume alone means little without recency and responses |
Lead tracking
By tracking each lead from its first touch to the job it became. That takes a few simple tools used consistently, plus a habit on your side of recording where each booked job came from.
Here is the setup we recommend. On the website, forms record the page and campaign that produced the inquiry, and call tracking shows which pages lead to calls. The website link on your Business Profile can carry a tracking tag so those visits are separated from other traffic.
Your main business phone number stays the same everywhere it is listed, so your name, address, and phone details remain consistent across the web. Once a month, we compare tracked leads with the jobs your team booked, so the report reflects real work, not just activity. When the two don’t line up, that gap is often the most useful finding of the month, because it points to leads that were missed, slow to get a reply, or never followed up.
Early signals
Lead growth often lags behind the work. These earlier signals show whether things are heading in the right direction.
Your pages start appearing for more of the searches you care about, even before clicks catch up.
You show up in more parts of your service area, not only close to your office.
Calls, website clicks, and direction requests from your Business Profile begin to rise.
New reviews arrive every month, and each one gets a thoughtful response.
Inquiries start naming the specific services and cities your pages describe.
Call tracking shows more calls answered and fewer callers hanging up.
Case studies
Full write-ups for each project, including the starting point, what we changed, and the timeline.
Plumbing · Organic visibility up 228%. Full case study coming soon.
Fencing · 240+ leads in 10 months. Full case study coming soon.
Landscaping · Google Business Profile interactions up 312%. Full case study coming soon.
Our process
Every engagement follows the same basic path, adjusted for your trade, market, and goals.
01
Before changing anything, we record where you stand: rankings, Business Profile activity, reviews, website performance, and how leads reach you today. Without a baseline, no one can prove progress.
02
Broken forms, missing phone links, slow mobile pages, and incomplete profiles cost jobs right away. These fixes come first because they help every other effort work better.
03
We create service and city pages based on the jobs you want more of and the areas you want to serve, with details only a real local contractor could provide.
04
We keep categories, services, photos, and posts accurate, and help you ask every customer for a review in a way that follows Google’s policies.
05
Call tracking and form tracking show which channels produce leads, so decisions are based on real inquiries instead of guesses.
06
Each month, we explain what moved, what didn’t, and what we will change next. You get plain English, not a stack of screenshots.
What drives the timeline
Two contractors can buy the same services and see different outcomes. The difference is usually in the starting conditions and in what happens after the phone rings.
A company with an established Business Profile, steady reviews, and a clear service area often sees movement sooner than a brand-new business. A crowded metro takes longer than a smaller market. And the fastest gains in leads often come from simple operational changes, like answering every call and replying to forms quickly.
That is why our first conversation covers more than marketing. We ask how calls are answered, who follows up on forms, and how estimates are scheduled. Improving those steps helps every dollar you spend on visibility go further, whether you work with us or not.
An existing site, profile, and reviews give work a head start.
More established competitors mean more work to outrank.
Focused areas usually move faster than broad ones.
Leads only become jobs when someone answers.
Evaluate any agency
Whether you work with us or someone else, these questions help you judge whether a case study means anything for your business.
“Visibility,” “leads,” and “interactions” can be measured in different ways. Ask which tool produced the number, what was counted, and whether spam, duplicates, and existing customers were removed. A clear definition matters more than a big percentage.
A large percentage increase from a very low starting point tells a different story than the same increase from a strong one. Ask for the period covered and what the business looked like before the work began.
New trucks, a price change, a busy season, or a new salesperson can all move the numbers. Good case studies acknowledge other factors instead of crediting marketing for everything.
Case studies usually feature standout outcomes. The FTC’s Endorsement Guides explain that when an ad features results people generally won’t achieve, it must make clear what results are generally expected. Ask any agency what a typical client sees, and expect an honest range rather than a promise.
Results built on assets you don’t control can disappear when a contract ends. Our clients keep their domain, website, and Google Business Profile in their own name, and we never share or resell leads.
A plumber in a small town and a roofer in a large metro face very different competition. Look for results from businesses with similar services, customers, and service areas, and ask how the approach would change for yours.
No one controls Google’s rankings or AI answers. Treat any promise of a guaranteed top position as a warning sign. A trustworthy partner promises the work, the transparency, and the reporting, not a specific spot on a page.
By trade
Every trade has its own rhythm, so we judge progress against the way homeowners actually buy each service.
Demand is often urgent and seasonal, so we watch calls closely during peak weeks and after-hours periods. Missed calls matter as much as rankings here. See our HVAC marketing and plumbing marketing pages for how we approach each one.
Storms create sudden spikes, so month-to-month comparisons can mislead. We compare storm periods with storm periods and track how quickly inquiries become inspections. More on roofing marketing.
Buyers research for weeks, so consultations and lead quality matter more than raw lead volume. We track inquiries by project type and how many turn into signed projects. More on remodeling marketing.
Electricians see a mix of emergencies and planned upgrades. We report them separately, because a rise in panel upgrade inquiries means something different from a rise in outage calls. More on electrician marketing.
The sales cycle is long and closely regulated. We track consultations, proposals, signed contracts, and cancellations, because a lead source with many cancellations can cost more than it earns. More on solar marketing.
Landscaping and exterior painting follow the seasons, and buyers judge the work by photos, so we track Business Profile interactions and estimate requests season by season. Design Scapes, a landscaping client, saw a 312% increase in Google Business Profile interactions. General contractors sell long, high-ticket projects, so we track consultations and signed projects. More on landscaping marketing, painting contractor marketing, and general contractor marketing.
Reporting
Every client receives a one-page monthly report on rankings, calls, leads, and reviews. It is written for owners and office managers, not marketers, and it answers four questions: What moved? What didn’t? Why? What are we doing next?
When a number drops, we say so and explain what we think caused it. When something works, we explain why, so you can decide whether to invest more in it. If you want more detail, you can review your Business Profile and Search Console reports directly in your own accounts.
That is how trust is built with contractors: clear numbers, plain explanations, and no surprises.
Where progress shows up
Most of the progress we report shows up in three places long before it shows up in your bank account.
Maps and local search, where homeowners compare nearby contractors before they call.
The phone, where tracked calls show which searches and pages produce real conversations.
Reviews, where a steady flow of recent feedback helps turn visibility into booked jobs.
FAQ
No. Results vary by market, competition, starting point, and services purchased, and no one controls Google’s rankings. We promise transparent work and honest reporting.
They are results from clients our team has worked with, shared with permission: a plumbing company, a fencing company, and a landscaping company.
Full write-ups are in progress. Each will cover the starting point, what changed, and the timeline.
Start with a free Lead Engine Scorecard. It shows where you stand today compared with nearby competitors and which fixes are likely to matter most.
The services behind the numbers
More calls, clicks, and direction requests from your profile.
Free Lead Engine Scorecard
Start with a free Scorecard that shows where your business stands today and what to fix first.
